This initiative aims to promote Morocco as a leading industrial and export platform by capitalizing on Morocco's strengths as a well-founded business destination with great potential.

Morocco as a platform offers sustainability, competitiveness and flexibility, which reflect Morocco's economic activity.

Over the past 20 years, under the leadership of His Majesty King Mohammed VI, may God assist Him, Morocco developed excellent trade and transport infrastructure and is definitely on the right path of industrial take-off. Tanger Med, the 1st maritime connection in Africa and on the Mediterranean and the 20th worldwide as well as the automotive cluster, which knows the fastest growth rate in the world contribute strongly to the growth of Morocco’s exports which have increased by more than 150 billion MAD between 2010 and 2019, this illustrates Morocco’s development.

"Morocco Now" also responds to the challenges facing the global economy in making a transition to low-carbon production given the environmental emergencies, consumer pressure and the new regulations around the world. The crisis of COVID-19 pandemic has also led to the reorganization of the global value chains towards less global dependence and more regional integration.

During the presentation of "Morocco Now", the Moroccan delegation who unveiled this new identity, confirmed the commitment of the public and private stakeholders, for the success and sustainability of this national brand of investment and export.